The Ultimate Guide to Choosing Materials for Custom Roll Labels

When it comes to custom roll labels, choosing the right material can be a difficult or challenging decision but it is as important as its design itself. The material you select needs to be visually appealing and durable. Whether you’re labeling food jars, beauty products, or shipping packages, the right choice ensures that your labels look professional and also last as long as it is needed. Here’s what you should consider while choosing material for custom roll labels. 

Paper or Plastic?

The first vital decision to look into is whether you need paper or plastic labels. You must wonder how to differentiate? Here’s how – Paper labels are usually very cost-effective and ideal for dry or indoor use. They offer a matte finish that works well for products like handmade, wine bottles, and eco-friendly packaging. Whereas on the other hand, plastic labels are water-resistant and durable. They are perfect for the items that are mainly exposed to moisture. For eg., cosmetics, beverages, and other outdoor products.

Consider its Finish Look

Your label’s finished look plays a huge role in its visual appeal. Here’s a brief difference: 

• Matte finishes provide a soft, elegant look, great for high-end branding. 
• Glossy labels with their shiny surface, enhance colors and give a more vibrant effect. 
• Clear labels create a “no-label” look, ideal for modern and minimalist packaging.

Adhesive Strength

Not all adhesives are the same! 

The Standard adhesives option is for smooth surfaces. But if your product is exposed to cold, heat, or moisture, you’ll need a stronger option. On the other hand, if you need removable labels, opt for a peelable adhesive. These are necessary especially for the ones that leave no residue on the product.

Durability Matters

Before reaching the shelf for sale, the products often have to go through shipping, refrigeration, or outdoor exposure. Therefore, brands need to choose weatherproof materials like polyester or vinyl. These will protect the packaging from water, oil, and scratches.

The Bottom Line 

The right material makes all the difference in how your custom roll labels look and work. For brands, it is necessary to look into their product’s environment, branding needs, and durability requirements. By understanding these basic yet vital points, it will become easy for one to choose a label that not only looks great but lasts.