Packaging And Labeling Guidelines For Supplements Labels
If you are already a supplement brand then you might already know that packaging is more than just a pretty design. It also works as a medium of legal requirement, branding tool, and a way to earn people’s trust.
Whether you are launching a protein powder, vitamin supplements, or any herbal product, make sure your label is clear and compelling. Now, let us break down the must-know guidelines.
Compliance Comes First
The supplements aren’t regulated tightly just as the prescription drugs are. However, that doesn’t mean you can slap on any claim on its label. Therefore, here’s what your label must include:
- Product name. Try to keep it straightforward and clear.
- Supplement facts panel. This includes serving size, ingredients, and daily values.
- Ingredients list. This mentions all ingredients including the inactive ones as well.
- Manufacturer details. This is info regarding the company name and contact info.
- Mandatory disclaimers. If you’re making health-related statements, they must be FDA-compliant.
Striking the Right Balance Between Branding & Honesty
There is no doubt about the fact that customers love bold and attractive labels. But one thing to keep in mind with this is, do not overpromise. Such as, claims like “cures all diseases” or “instant weight loss”. These claims can get you in trouble instead. Therefore, focus on benefiting the consumer with honesty. Along with this, UV embossing, foil labels, and minimalist designs can elevate your product’s look & make it premium without misleading buyers.
Sustainability Matters
Consumers are turning eco-friendly, thus, looking for sustainable packaging. A small effort such as biodegradable labels and recyclable containers usage can set your brand apart. Not only is it good for the planet, but it also attracts conscious consumers.
Conclusion
Supplement labels are about trust and transparency. A well-designed, regulation-friendly label ensures your product stands out for the right reasons, without misleading. Thus, helps you stay out of legal trouble!
