Digital vs. Offset Label Printing: Pros & Cons
Still wandering about which label printing method to choose? Make sure you learn about it before rather than picking it intuitively. This one decision can make a huge difference in cost, quality, and turnaround time.
The two main options available are –
- Digital Printing
- Offset Printing
Each of the above types have their own pros and cons. If you are a business owner or a packaging expert, knowing which method suits your needs will save you a lot of time and money. Now, let’s dig in.
Digital Label Printing
It is a process of printing digital images onto a variety of media using digital technology. This high technology method is much faster and easier than traditional printing methods (offset printing). It is an optimal choice for small batches or different custom designs.
Need for expensive printing plates is not a problem here. This means, if you are planning to change the design, color, or more, you don’t have to think about it as it is a cost-effective method. However, it is not perfect all the time. They don’t always match the color accuracy and durability of offset printing. If you need bulk labels with exact Pantone colors, digital might not be your best bet.
Offset Label Printing
Offset printing is also known as lithography. It is a printing method that transfers images from metal plates to rubber blankets and then to paper. Basically, the paper doesn’t directly touch the metal plates. This can be a go-to option for large volume orders.
It delivers flawless, high-quality labels with complete color consistency. If your need for labels counts to thousands, this is the most cost-effective choice.
The downside? It is not ideal for small orders. The setup will turn out to be costly and changing designs means making new plates. This adds in time and money.
Digital Label Printing vs. Offset Label Printing
| Features | Digital Printing | Offset Printing |
| Set up time | Quick (no plates are required) | Time consuming (plates required) |
| Cost-efficiency | Great for small runs | Best for large orders |
| Customizations | Easy to customize | Limited customizations |
| Print quality | Excellent, however, varies from product to product | Superior and consistent |
| Turnaround time | Quite Fast | Slower than digital printing method |
Which One to Choose?
This depends on your needs. If you need short runs, quick turnarounds, or custom labels, digital printing wins. If you’re producing high volumes and need color precision, offset is the way to go. Pick what fits your project best!